via the Wall Street Journal:
Ronald and Bryan Williams, two entrepreneurial brothers from New Orleans who run the successful music company Cash Money Records Inc., are turning their attention to the book business.
The brothers, whose company counts rapper Lil Wayne among its artists, plan to use the same techniques that helped build their music label to launch their Cash Money Content imprint, including selling books at concerts and holding red-carpet launch parties for authors.
“We think we can do more, market books in a new way,” said Bryan “Birdman” Williams, the younger of the brothers, who is also a rap artist on their independent music label. “We want to put out five or six books a year.” read the rest of the article here.